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Japan market-entry guides

Free, honest, written by people who run brands in Japan. No gated PDFs, no email walls.

The platform landscape, the Japanese-language rules, overseas account setup, timelines, and how coverage actually happens.

Structure, the no-superlatives rule, kisha clubs, imagery conventions — and the 7 mistakes foreign brands make most.

Platform fees, agency retainers, project pricing, translation traps — real 2026 numbers you can budget against.

What you can genuinely do remotely — PR, web, e-commerce, trade shows — and the realistic sequence to test the market.

PR TIMES, @Press, Kyodo PR Wire and the budget tier — strengths, pricing bands, and what works for overseas companies.

The 8-week countdown, the move-in day rule, and what Japanese buyers expect at your booth.

The honest answer: not a full site — but yes, one strong Japanese page. And why machine translation backfires.

The EPA tailwind, the compliance reality in brief, FOODEX, and the marketing playbook that actually works.

Why claims are restricted, why native copywriting is a compliance tool, and how to stand out in a crowded market.

The practical answer for foreign companies: what works, what doesn't, and your three realistic options.

Why your Japan crowdfunding debut is a press-release moment, and the launch-week playbook.

The indie studio's PR playbook: localization as news, TGS, and what Japanese gaming media need.

Being available and being known are different things — how a release turns your listing into a brand.

Native Japanese press release, distribution, landing page and trade-show kits — fixed prices, 100% remote, European working hours.